to remove filtersOne2One calls review of pounds 8m direct account
08 Dec 2000 | by IAN DARBY
to develop ways of successfully supporting the One2One brand advertising, which is handled by Bartle Bogle ...
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DIRECT: DMA to create SMS preference service
21 Dec 2000 | by MARK KLEINMAN
consumers to opt out of receiving communications from advertisers. The DMA s involvement is being headed ... for advertisers. Notably, The Preference Service, the company behind the Royal Mail-backed Postal Preference ...
DIRECT: Armed Forces finance business goes to Ping
07 Dec 2000 | by MARK KLEINMAN
and JDA. Believed to be worth around pounds 1m, it includes advertising, direct marketing and sales ...
Interpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms...-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated ... expansion. But what makes Deutsch stand out is not just its creative awards and overall growth, but Donny ... to its advertising agencies, it includes operations in sales promotion, direct marketing (DirectDeutsch ...
AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton
30 Nov 2000 | by KEN GOFTON
that, historically, would have gone automatically to ad agencies. Rapier's award-winning campaigns ... 's digital TV service. This included peppering ad breaks with a series of five-second ads. Recently Lowe ... ,855,000 5,564,000 77.12 157 94,758 Advertising 18 McCann-Erickson 9,500,000 9 ...
DIRECT: Briefs
30 Nov 2000
.6 million direct mailing, 3.5 million door drops and four million inserts. The push will also include TV....6 million direct mailing, 3.5 million door drops and four million inserts. The push will also include TV ...
DIRECT: Porsche GB reviews DM to accelerate branding
30 Nov 2000 | by MARK KLEINMAN
announced last year that she was intending to review the company's advertising arrangements, including its ... headquarters are in Stuttgart, has not undertaken any sustained brand advertising in the UK for about six years ...
DIRECT NEW BRIEFS
23 Nov 2000
at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV...The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV ...
MARKETING MIX: Pen portrait
23 Nov 2000
Simon Hall was a founder and the first managing director of Barraclough Hall Woolston Gray (now BHWG Proximity). He began his career with DDM Advertising in 1986. At 28 he became managing director ... Simpson, a founder member of the British Institute of Graphologists, has written three books about ...
DIRECT: COI Communications wins top DM award
16 Nov 2000 | by MARK KLEINMAN
COI Communications has scooped the top prize at this year s Marketing Direct Awards for its work...COI Communications has scooped the top prize at this year s Marketing Direct Awards for its work on the Army s recruitment campaign. The TV and radio Be The Best ads, created by Saatchi s Country ... awards, Cable & Wireless is leading the pack in the nominations for the Royal Mail/DMA ceremony ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
