01 Dec 2000
| by Thomas Gad
is not your product, service, positioning or advertising, although all of these can influence it. The brand ...
01 Nov 2000
| by G. Belch and M. Belch
Belch/Belch is the first book to reflect the shift from the conventional methods of advertising...The field of advertising and promotion continues to dramatically change since the dominant days ...
success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch conveys throughout the text ...
01 Aug 2000
| by Hawkins, Best and Coney
- of purchase displays, interviewing customers or managers, or evaluating television ads. They range ...
09 Jun 2000
| by Tim Ambler
advertising spenders are British, if Unilever can be said to be British, but none of the other three has any ...
side, British companies do not fully recognise the importance and significance of brands. Marketing ...
reservoir of cash flow before it hits the profit and loss account. The boards of British companies spend ...
01 Jun 2000
| by Drayton Bird
managers, advertising executives and students of marketing throughout the world. Drayton Bird has over 40 ...
01 Mar 2000
| by T Ambler, A Ionnides, S Rose
Investigation into where the brain responds to affective and cognitive advertising stimuli. Paper...Subjects were exposed to brand advertising whilst patterns of neural activity were being recorded by magnetoencephalography (MEG),a non-invasive technique which provides brain images for later analysis. The hypotheses ...
of the brain shown to be associated with affect in previous neuroscience research unconnected with advertising ...
to remove filters
