BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
The government’s Home Office has almost doubled its advertising spend in 2000 compared with last...LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...
Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership...LONDON (Brand Republic) - Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year. The company is believed to be bidding for cable TV rights only and is offering a much smaller amount ...
Radio, and GWR. Clear Channel International, the US radio, entertainment and outdoor advertising group ...
A management shake-up at French pay-TV group Canal+ is being mooted, following a strategic review...LONDON (Brand Republic) – A management shake-up at French pay-TV group Canal+ is being mooted, following a strategic review as a result of its amalgamation into Vivendi Universal -– the media group ... is understood to want a free rein as head of film and television at Vivendi Universal and has decided on a staff ...
to advertising agency J Walter Thompson, a member of the People’s Lottery consortium alongside Kellogg, Compaq ... for marketing -– a sum double the 20m Camelot spends on advertising. Camelot has pledged to raise 15bn ...
LONDON - The Advertising Standards Authority has banned a poster advert for Yves Saint Laurent...The ad, which shows a reclining Dahl wearing nothing but a pearl choker and gold stilettos, received 730 complaints -- more than any other campaign since the British Safety Council’s safe sex campaign in 1995, which featured the Pope wearing a crash helmet. The ASA ordered Yves Saint Laurent ...
not to award the company a third-generation mobile licence....LONDON (Brand Republic) – Sweden’s national telecoms carrier Telia is to appeal the Swedish government’s decision not to award the company a third-generation mobile licence. Telia’s share price plunged 17% to 49 Swedish Krona ( 3.43) yesterday after the news that Telia was to become the first ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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