MARKETING MIX: Brand manager of the week
21 Dec 2000
International Television Festival was incredible. ...
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NEW PRODUCT DEVELOPMENT: Developing a name to work worldwide - Discovering an original name in a global economy is a difficult task
21 Dec 2000 | by SAM SOLLEY
of naming consultancies - set up as offshoots of advertising or NPD agencies - to cash in on the naming ... , will be relaunched with a TV and press campaign by Lowe Lintas early next year. Like Marathon (now Snickers ...
DIRECTWATCH: NTL in seasonal viewing push
21 Dec 2000 | by ALEXANDRA JARDINE
TV consumption over the Christmas holiday period. It will be sent to customers who have subscribed ... representing one of the TV packages available from NTL for pounds 3 a month. For example, NTL s Entertainment ...
DIRECT: FA to seek DM agency for England Members
21 Dec 2000 | by MARK KLEINMAN
being awarded for attendance at certain matches. Barber added that the aim was to kindle interest ...
MARKETING MIX: Pen portrait
21 Dec 2000
is also a bloody good listener. Diane Simpson, a founder member of the British Institute ...
CAREERS: Competition
21 Dec 2000
We'll give a bottle of champagne to the first randomly selected entry correctly identifying the company below. It has an advertisement within the appointments section of this week's Marketing. Fax your answers to 020 8267 4504. This week's mystery company is a US-based IT company that has been called ...
Welsman exits Sony for top Speedy Tomato job.
21 Dec 2000 | by BEN ROSIER
with lifestyle-focused advertising, events and sampling. He originally joined the consumer electronics ... ; there has been a huge growth in mobile devices, said Welsman. SCE s UK advertising is handled by TBWA ...
DIRECT: DMA to create SMS preference service
21 Dec 2000 | by MARK KLEINMAN
consumers to opt out of receiving communications from advertisers. The DMA s involvement is being headed ... for advertisers. Notably, The Preference Service, the company behind the Royal Mail-backed Postal Preference ...
ADWATCH: Comfort gets animated about softening the path of love - The fabric softener's new ad stars a 'cloth' girl who uses Comfort to keep her man, says Emma Reynolds
21 Dec 2000 | by EMMA REYNOLDS
. The execution marks a shift from recent Comfort advertising, as it focuses on the core blue variant ... family will feature in advertising for the whole Comfort range. This fresh technique will give Comfort ...
MARKETING MIX: I'll name that brand in one
21 Dec 2000
by over 50% in the past 12 months. A 1987 TV ad for Brand X featured an image of a lily being spray ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
