to remove filtersCarlton’s bid for European internet alliance founders
12 Dec 2000 | by Louise Banbury
, and investing 15m ( 10.3m) in TAK, Thomson’s interactive TV joint venture with Microsoft. ...
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REVIEW: Marketing and advertising news in the week's press
15 Dec 2000
, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television...Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release. ...
Carlton sells Technicolor to Thomson Multimedia in $2.065bn deal
11 Dec 2000 | by Louise Banbury
in TAK, an interactive TV joint venture between Thomson and Microsoft. Technicolor is the world ... of Thomson’s executive committee. Thomson Multimedia, which makes RCA televisions and digital set-top boxes ...
CAMPAIGN.I: News Briefs
08 Dec 2000
and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
Reuters names US lawyer as chief executive
07 Dec 2000 | by Louise Banbury
of the British company. He joins fellow American Marjorie Scardino, the chief executive British media company ...
Rainey Kelly wins Boots TV launch
01 Dec 2000 | by JENNY WATTS
-channels, is the biggest launch of a television channel since Channel 5 began broadcasting. It is a combined digital TV ... from computers, televisions and - as they develop - mobile and palm-top devices. There will be 'end ...
Interpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms...-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated ... expansion. But what makes Deutsch stand out is not just its creative awards and overall growth, but Donny ... to its advertising agencies, it includes operations in sales promotion, direct marketing (DirectDeutsch ...
FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports
01 Dec 2000 | by PETER SIMPSON
interactive TV system for British Airways, gave Dickens the opportunity to work alongside BT, Matsushita and a ... sums of money into creating award-winning sites, and the idea that that can be replicated by PR ... to integrate a full package of marketing services - PR, web design, advertising - this doesn't necessarily mean ...
Glaxo wins business accolade
01 Dec 2000
LONDON (Brand Republic) - GlaxoSmithKline has been judged the most admired UK company, with BP in second place. The Most Admired Business awards are organised by Haymarket’s Management Today magazine ... award for the second year running. ...
FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation
01 Dec 2000 | by MARY COWLETT
-by-performance online profile building. 'Even with a book, a TV programme or a newspaper, you have an idea of how ... timing for Intel, which had just launched its worldwide Intel Inside advertising campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
