to remove filtersMARKETING MIX: I'll name that brand in one
21 Dec 2000
by over 50% in the past 12 months. A 1987 TV ad for Brand X featured an image of a lily being spray ...
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ADWATCH STARS OF 2000:
21 Dec 2000 | by GAIL KEMP
presents the industry's most authoritative look at the advertisers, agencies and media buyers whose work...superleague of Britain's most readily recalled TV advertising. This year there are two main tables examining ... at the advertisers, agencies and media buyers whose work has impressed itself on the new century. Marketing's Adwatch is the only column to monitor TV ad recall on a weekly basis. NOP polls 1000 adults every week ...
Opium poster banned after record complaints
19 Dec 2000 | by Louise Banbury,
LONDON - The Advertising Standards Authority has banned a poster advert for Yves Saint Laurent...The ad, which shows a reclining Dahl wearing nothing but a pearl choker and gold stilettos, received 730 complaints -- more than any other campaign since the British Safety Council’s safe sex campaign in 1995, which featured the Pope wearing a crash helmet. The ASA ordered Yves Saint Laurent ...
NEWS ANALYSIS: Coffee wars set to spill out onto the UK streets - With pitches currently underway by the two biggest coffee shop brands on the high street, PRWeek looks at the impending coffee war
15 Dec 2000 | by JENNIFER WHITEHEAD
authenticity. Everything we do is Italian, says Morgan. The advertising is already trying to achieve ... it switched from AIM to a full LSE listing. It seems highly unlikely at this stage that the British public ...
CAMPAIGN.I: News Briefs
08 Dec 2000
and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
Government wipes £1bn off tobacco shares with ad ban
07 Dec 2000 | by Camilla Palmer
sharp nose-dive following the Government’s announcement that it hopes to ban all cigarette advertising...cigarette advertising and promotion through new legislation. Labour ministers said The Tobacco Advertising and Promotions bill will place a ban on all advertising and promotion of tobacco products. The bill ... and Drum brands, was the hardest hit, with shares falling by 38p to 704p. Second was British American ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
programme will redeploy expenditures to more tactical tools such as PR, while the role of TV advertising ... with the advertising agency, Mother,' said Rutland. 'I'd be very keen to bring on board an agency that complements ...
INTERNATIONAL: Euro RSCG set for beef crisis PR job in France
01 Dec 2000 | by HOLLY WILLIAMS
and marketing services agency - has been appointed to handle all crisis communications and advertising to keep ... . Figures suggest the number of cattle with BSE in France - where there is still an illegal ban on British ...
CAMPAIGNS: Weekly Web Watch - Sites should beef up BSE coverage
01 Dec 2000 | by MAJA PAWINSKA
.agriculture.gouv.fr In an interesting twist of fate, it looks like the French farming industry is on the verge of suffering a British ... brief section on the ban on British beef. It hasn't been updated for over a month ... links to related organisations fall a bit short on this occasion. The British Meat and Livestock ...
Whitbread to put its Costa Coffee brief out to pitch
01 Dec 2000 | by JENNIFER WHITEHEAD
outlets at a rate of one every five days. Its advertising, done by Mother, and its passion for coffee ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
