22 Dec 2000
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The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current deal will kick off with a TV commercial next month. Williams will also co-design a new Reebok ...
15 Dec 2000
| by JOHN TYLEE
the advertising clutter of magazines and putting more emphasis on posters.
Barrett Cernis, which won a four ...
and advertising that tells you more about the company. We won t be showing a couple of guys dressed in the gear ...
13 Dec 2000
an advertising watchdog filed a complaint and they were banned. The magazine’s publisher Gruner & Jahr appealed ...
08 Dec 2000
A fact that seems to have been forgotten by all the media that have covered the imminent closure of C&A in the UK (cue sound of violins - no, make that cheers) is the amazing body of advertising ...
of Advertising Trust has rescued C&A's advertising archive for us all to enjoy in future years. Phew, that's a ...
01 Dec 2000
clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising...The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients.
...
01 Dec 2000
| by Camilla Palmer
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms...-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated ...
expansion. But what makes Deutsch stand out is not just its creative awards and overall growth, but Donny ...
to its advertising agencies, it includes operations in sales promotion, direct marketing (DirectDeutsch ...
30 Nov 2000
Marks & Spencer’s use of brand advertising for the first time this year has failed, in the short...LONDON (Brand Republic) – Marks & Spencer’s use of brand advertising for the first time this year has failed, in the short term at least, to stave off a continuing decline in sales in the run-up to the crucial Christmas period.
City reports suggest that food sales were up 3% in the week to November 19 ...
30 Nov 2000
New advertising for clothes retailer Gap is pulling more people into its stores and having a...LONDON (Brand Republic) – New advertising for clothes retailer Gap is pulling more people into its stores and having a positive effect on sales, according to the company.
The news is a glimmer of hope for Gap, which is struggling to meet its profit expectations and warned of further threats to earnings ...
30 Nov 2000
, and around nine million have digital television. The data, compiled from interviews with over 2000 people..., and around nine million have digital television. The data, compiled from interviews with over 2000 people ...
24 Nov 2000
| by JEREMY WHITE
Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok...Lowe Lintas has created a pounds 4 million television and cinema campaign for Reebok that introduces the theme of being able to run away from your problems using Reebok gear.
The two 40-second spots, which launch this week, mark a new direction for the brand. Reebok is attempting to move away ...