The government’s Home Office has almost doubled its advertising spend in 2000 compared with last...LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush...Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it ...
Radio, and GWR. Clear Channel International, the US radio, entertainment and outdoor advertising group ...
to advertising agency J Walter Thompson, a member of the People’s Lottery consortium alongside Kellogg, Compaq ... for marketing -– a sum double the 20m Camelot spends on advertising. Camelot has pledged to raise 15bn ...
not to award the company a third-generation mobile licence....LONDON (Brand Republic) – Sweden’s national telecoms carrier Telia is to appeal the Swedish government’s decision not to award the company a third-generation mobile licence. Telia’s share price plunged 17% to 49 Swedish Krona ( 3.43) yesterday after the news that Telia was to become the first ...
The Swedish government has failed to award the country’s national telecoms provider, Telia, with a...LONDON (Brand Republic) – The Swedish government has failed to award the country’s national telecoms provider, Telia, with a third-generation mobile licence in a shock move which makes the company ... award the licences to the highest bidders, as in other European countries. The applications were ...
The Government has paved the way for TV and radio commercials to be regulated largely...The Government has paved the way for TV and radio commercials to be regulated largely by the industries themselves in a big shake-up of broadcasting advertising. The move was proposed ... . It represents a victory for the Advertising Association, which has been lobbying ministers to bring broadcasting ...
Is Ruby Wax a woman with a bee in her bonnet? Following her recent digs at Lowe Lintas at the IPA Awards, the US comedienne used the recent IAA Awards lunch to return to her favourite subject - her unceremonious axing from the Vauxhall campaign. But after asking the astonished IAA attendees if they really ...
The European Commission has called for tougher controls on alcohol advertising in an attempt...The European Commission has called for tougher controls on alcohol advertising in an attempt ... advertisers, who fear that the European Union may try to ban alcohol promotion. Brussels has issued guidance to the EU s national governments which urges them to stop advertisers portraying images of youth ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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