to advertising agency J Walter Thompson, a member of the People’s Lottery consortium alongside Kellogg, Compaq ... for marketing -– a sum double the 20m Camelot spends on advertising. Camelot has pledged to raise 15bn ...
British Airways has left out its major European rivals from a shortlist of potential buyers for Go...LONDON (Brand Republic) - British Airways has left out its major European rivals from a shortlist of potential buyers for Go, its budget airline. According to newspaper reports, BA drew up the shortlist from about 30 interested parties, but is understood to have ruled out main rivals such as Air France ...
British Airways Holidays and Thomas Cook Holidays are joining forces with a 50:50 venture, which...LONDON (Brand Republic) – British Airways Holidays and Thomas Cook Holidays are joining forces with a 50:50 venture, which will merge the two holiday businesses. The new operation will be headed up by Simon Laxton, currently managing director of Thomas Cook Holidays, a division of German travel giant C ...
Fresh from its legal wrangling with Irish discount airline Ryanair, British Airways is facing a...LONDON (Brand Republic) – Fresh from its legal wrangling with Irish discount airline Ryanair, British Airways is facing a damages claim from EasyJet, the Luton-based low-cost operator. EasyJet wants compensation for the alleged subsidy to BA’s own low-cost operator, Go. Previously EasyJet sought a court ...
an advertising watchdog filed a complaint and they were banned. The magazine’s publisher Gruner & Jahr appealed ...
LONDON (Brand Republic) – William Shatner, the former Star Trek star, is thought to have parted company with Priceline.com, the online retailer which allows consumers to name their own price for airline tickets and hotel rooms. Shatner has acted as the advertising spokesman for Priceline.com since its ...
marketing spend would be cut. Last year Amazon spent 36.8m on US advertising. FCB has handled Amazon’s US creative campaigns since 1997, and has won numerous awards, including a Silver Clio at the 41st annual Clio awards this year. The loss comes as FCB waves goodbye to its largest client, US car manufacturer ...
A fact that seems to have been forgotten by all the media that have covered the imminent closure of C&A in the UK (cue sound of violins - no, make that cheers) is the amazing body of advertising ... of Advertising Trust has rescued C&A's advertising archive for us all to enjoy in future years. Phew, that's a ...
, which covers international terminals for British American Tobacco. Duty-free shops used to just stack ...
marketing, communications, advertising and brand development. He will report to president and chief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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