Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing ...
promotions, internet and WAP activities, magazine advertising and branding, below-the-line marketing and PR ... online, via their mobile phones. Vodafone will provide advertising to promote its generic services ... is also considering taking the brand onto TV for first time next year, with a programme intended ...
to MMS, the top brand supported by advertising in the year to March 2000 was BT Cellnet Internet Service ... , marketing director, global mobile internet Advertising agency Abbott Mead Vickers BBDO Media ... Annual adspend (year to July 2000) TV: pounds 15,421,987 Press: pounds 4,007,468 Radio ...
NTL has named the first raft of advertisers for its digital terrestrial Electronic Programme Guide...NTL has named the first raft of advertisers for its digital terrestrial Electronic Programme Guide (EPG). Britannic Assurance, Chelsea Building Society, Dreamworks, FilmFour, Goldfish and Legal ... of September, provides two days of TV listings and an in-depth synopsis of programmes. ...
of every new advance in communicating with consumers. Interactive TV ads, viral marketing, customer ... will find the Marketing Connections Awards book of winners. These are the first awards from Marketing ... Connections Awards. Within the awards book we hope you will find inspiration and learning from what we ...
as Vodafone's first global advertising agency....as Vodafone's first global advertising agency. ...
marketer: Rob Furness, head of marketing services Advertising agencies: WCRS, Lowe Lintas (from 2001) Media buyer: Mediapolis. DM agency: Brann Annual adspend (year to September 2000) TV pounds 13,952,364 Press pounds 12,506,981 Radio ...
St Luke s is set to oust Abbott Mead Vickers BBDO as British Telecom s lead agency after landing...St Luke s is set to oust Abbott Mead Vickers BBDO as British Telecom s lead agency after landing ... parts. The company spends more than pounds 120 million on advertising in the UK. St Luke ... , and by M s business advertising, will incorporate St Luke s communications strategy from next year ...
St Luke s has unveiled a national press campaign for British Telecom s youth website, getoutthere.bt.com....St Luke s has unveiled a national press campaign for British Telecom s youth website, getoutthere.bt.com. The site invites young people to reappraise the telecoms giant and offers a showcase for unsigned talent. The two executions aim to highlight that some major names in both the music and short film industries ...
's departure would not affect the company's advertising arrangements. Sonera Zed appointed Leo Burnett and Carat to handle its advertising in October 1999. Prior to his appointment at Sonera Zed, Troy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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