Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing ...
not to award the company a third-generation mobile licence....LONDON (Brand Republic) – Sweden’s national telecoms carrier Telia is to appeal the Swedish government’s decision not to award the company a third-generation mobile licence. Telia’s share price plunged 17% to 49 Swedish Krona ( 3.43) yesterday after the news that Telia was to become the first ...
The Swedish government has failed to award the country’s national telecoms provider, Telia, with a...LONDON (Brand Republic) – The Swedish government has failed to award the country’s national telecoms provider, Telia, with a third-generation mobile licence in a shock move which makes the company ... award the licences to the highest bidders, as in other European countries. The applications were ...
instead to link up with British Gas owner Centrica to launch an internet bank called Goldfish....LONDON (Brand Republic) - Lloyds TSB has ditched plans to launch its online subsidiary Evolvebank in the UK and has chosen instead to link up with British Gas owner Centrica to launch an internet bank called Goldfish. The bank will offer services over the phone as well as over the internet, in an effort ...
is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...
Tangozebra, the online advertising technology company, has formed a strategic partnership...Tangozebra, the online advertising technology company, has formed a strategic partnership with Carat Interactive to boost the take-up of the company's Tranzition advertising tool ... rather than within them or over them. Advertisers decide which links they want to initiate an ad ...
and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
LONDON (Brand Republic) - ISP and internet search engine AltaVista is to end its free internet access service in the US this weekend. AltaVista sent out notices to its subscribers earlier this week, informing them the free service, which was funded by advertising, would be cut off this weekend. According ...
Chello with its interactive TV division, UPC Media, following the breakdown of merger discussions with US...LONDON (Brand Republic) – Pan-European cable operator UPC will merge its high-speed, unmetered broadband internet service Chello with its interactive TV division, UPC Media, following the breakdown of merger discussions with US ISP and portal, Excite@Home. The talks collapsed yesterday after UPC ...
-channels, is the biggest launch of a television channel since Channel 5 began broadcasting. It is a combined digital TV ... from computers, televisions and - as they develop - mobile and palm-top devices. There will be 'end ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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