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ARM wins villa contract

21 Dec 2001 | by MediaWeek

ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...

SRH fights Real rival with new programmes

21 Dec 2001 | by MediaWeek

Dave Robson said: "This vehicle not only offers advertisers unique targeting via commercial radio ...

Daewoo to kick off 2002 with £3m ad blitz

20 Dec 2001 | by Jennifer Whitehead,

LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two...of advertising for Daewoo. They are the first to be shot on location. The Matiz ads focus on its small ... entertainment system. The ads will run on national TV for six weeks and a cinema version of the Matiz ad will run until April. Media buying for the campaign was by CIA Media Network. The last advertising ...

Cranks says goodbye and
Paddington says 'wicked'

20 Dec 2001

supplier to receive a Royal Warrant, awarded by the Queen. She has reportedly started using a mobile phone ...

AT&T and Comcast merger creates
cable TV giant

20 Dec 2001 | by Claire Billings,

LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers....Communications. The deal represents a turn of events in the US broadcasting arena, which sees satellite TV ... . The EchoStar deal is being opposed by competition authorities because it had been set to create a satellite pay-TV ...

Renault launches breakthrough ad for interactive TV

20 Dec 2001 | by DANIEL ROGERS

interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order ... -maker will be the inaugural advertiser on C4's interactive service on the Sky platform, beginning in 2002. The ad ... their TV handsets on a quarter-screen format, while still watching the broadcast programme ...

Cahoot to return to TV ads

20 Dec 2001

Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...

Sainsbury's puts faith in Oliver as advertising icon

20 Dec 2001

in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV ...

OPINION: Marketing Society - Merchandising means more to kids than TV ads

20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society

of these influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ... pockets it is trying to protect. To ban TV toy advertising would overrate its persuasive power ... Potter or Sesame Street. The problem for parents at Christmas is not having to buy TV-advertised toys ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

20 Dec 2001

Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis ... and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information ...

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