Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
Samsung Electronics has launched a pan-European campaign on internet portal Lycos to promote its flat screen television and build brand awareness. A series of interstitial ads, which fill an entire screen and disappear after several seconds, is running on Lycos' music and entertainment channels ...
Overture, the pay-for-performance search engine, has signed up Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season. The addition of the high street brands takes Overture's paying advertisers to more than 3000. ...
, advertisers and media agencies. Its marketing activity is currently created in-house. "The company has spent a lot of money on advertising that hasn't been great. We need to target the marketing ...
LONDON - AdCritic.com, the US TV and radio advertising website, has folded after running out...a successful life as a leader in the area of archiving television and radio advertising and related ... , the site's traffic quickly grew as advertising executives logged on to keep track of new commercials being produced by rival advertising agencies. On the day of its closure, the site claimed to have 200 ...
PARIS - Publicis Groupe, the sixth-largest advertising and communications group in the world, has
.excite.co.uk." Excite blamed the closure of the site on the downturn in online advertising. Managing director Rebecca Miskin said, "It is unfortunate that the global downturn in media advertising has negatively affected ...
LONDON - Chime Communications has taken a controlling stake in online advertising agency...Communications and the HHCL & Partners advertising agency. If you have an opinion on this or any other ...
registered with FTPro, including the Confederation of British Industry and the Institute of Chartered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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