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British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays. ...
Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning...
Yet again, the marketing industry has been forced into a defensive position by suggestions that alcohol advertising and packaging should carry health warnings. Not to react to such calls would be foolhardy. Yet to argue against them carries the danger that the industry could be seen as...
NEW YORK - Richard Newman has been hired to lead the British American Tobacco account...Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman will oversee marketing for the cigarette brands Kool and Lucky Strike; and strategy for Allied Domecq brands ...
LONDON - Shares in Pearson, owner of the Financial Times, fell almost 3% today as the group said advertising revenues in the first quarter of next year are expected to be lower.
LONDON - Lego has appointed Rainey Kelly Campbell Roalfe/Y 60m when the review began in the summer.
Contrary to what everybody thinks, Campaign doesn't have favourites. We hate everybody equally. That's OK with agencies, not such a good idea when ranking m'learned friends. The dog-eat-dog business practices of most agencies are as nothing compared to the ruthless competitiveness of media...
1. Roger Alexander, senior partner, Lewis Silkin The doyen of UK advertising lawyers with more than 30 years' experience. Clever, very popular with clients and commanding enormous respect for his corporate and employment work. Acts for a raft of companies in the sector, including some of...
1. Chairman, HHCL 1 million pitch for the Jersey Tourist Board is mentioned as a "hot tip". 5. Anyone in personnel This year, practically every agency has suffered job losses. Pity those who have to deal with the nitty-gritty after the chief executive's made the sympathetic speech...
It was a tough week for British brands abroad, but the media saved the worst for British Gas...British Gas found itself the subject of mid-market tabloid fury this week, as it was accused ... . British Gas may have taken a drubbing at the hands of the press, but not all UK institutions were having ... "new chairs that are not bolted to the floor" and an expanded menu. British Airways may not have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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