to remove filtersCranks says goodbye and
Paddington says 'wicked'
20 Dec 2001
supplier to receive a Royal Warrant, awarded by the Queen. She has reportedly started using a mobile phone ...
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Daewoo to kick off 2002 with £3m ad blitz
20 Dec 2001 | by Jennifer Whitehead,
LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two...of advertising for Daewoo. They are the first to be shot on location. The Matiz ads focus on its small ... entertainment system. The ads will run on national TV for six weeks and a cinema version of the Matiz ad will run until April. Media buying for the campaign was by CIA Media Network. The last advertising ...
Cranks says goodbye and
AT&T and Comcast merger creates
cable TV giant
20 Dec 2001 | by Claire Billings,
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers....Communications. The deal represents a turn of events in the US broadcasting arena, which sees satellite TV ... . The EchoStar deal is being opposed by competition authorities because it had been set to create a satellite pay-TV ...
Opposition to EchoStar deal mounts
20 Dec 2001 | by Gordon MacMillan,
politicians have attacked the deal, saying it will harm satellite TV viewers and reduce their service....-competitive, anti-consumer and would create a prima facie monopoly in the satellite TV industry. If consummated, this merger would eliminate consumer choice for satellite TV and would raise costs and reduce the quality ... , following the launch of its takeover bid for its US satellite TV rival. The deal is now opposed by a ...
Unilever media review boosts earnings
20 Dec 2001 | by Claire Billings,
media planning and buying operations has helped boost its overall advertising and promotional activities
Sky grabs £12m Big Breakfast contract
20 Dec 2001 | by Claire Billings,
programmes for nearly a decade. It represented a breakthrough for TV entertainment as a whole and created a ... resounding endorsement of Sky's award-winning pool of production talent, and of Princess' leading role as a ... is slowly beginning to make headway in the terrestrial TV market. Only yesterday, it was announced that Sky ...
141 hires Newman for British American
Tobacco account
20 Dec 2001 | by Staff,
NEW YORK - Richard Newman has been hired to lead the British American Tobacco account...Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman ... in marketing and advertising. Other clients he has worked on include Diet Coke and Waterford Crystal. He joined ...
Breast cancer charity bares all
in new campaign
20 Dec 2001 | by Jennifer Whitehead,
The poster features the strapline "Please check regularly". It was created by Spirit Advertising for free and will run as a 96-sheet poster in London, and will run periodically throughout 2002. The idea for the campaign was to move away from the celebrity-led trend for charity advertising. It aims ...
Sky News takes C5 morning news slot
19 Dec 2001 | by Claire Billings,
LONDON - Sky News has finally made it to terrestrial television in the UK, albeit on the morning...The contract, which begins on January 7, realises a long-held aim of BSkyB-owner Rupert Murdoch to get Sky content aired on terrestrial TV. The deal will see Sky News's morning news programme Sunrise simultaneously broadcast on the UK's fifth terrestrial broadcaster. The show will be broadcast between 6.30am ...
WCRS beats off three to retain
Mecca Bingo business
19 Dec 2001 | by Jennifer Whitehead,
LONDON - WCRS fought off a challenge from three agencies to hang on to its Mecca Bingo advertising...the account. WCRS has held the account since 1997, when the ban on bingo advertising was lifted to help ... next year, and says that above-the-line advertising will play "an integral part in the activity ... , commercial director of Mecca parent company Rank Group Gaming Division, said: "Advertising will play a key ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
