interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order ... -maker will be the inaugural advertiser on C4's interactive service on the Sky platform, beginning in 2002. The ad ... their TV handsets on a quarter-screen format, while still watching the broadcast programme ...
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV ...
of British Advertisers (ISBA) responded promptly, calling the suggestion that ads or packaging should carry ... ." Drinks advertisers are subject to four different sets of advertising regulations, some voluntary. In TV ... banning all TV alcohol advertising. Two cases involving France's refusal to broadcast foreign football ...
of these influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ... pockets it is trying to protect. To ban TV toy advertising would overrate its persuasive power ... Potter or Sesame Street. The problem for parents at Christmas is not having to buy TV-advertised toys ...
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis ... and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information ...
Peter Gilbert has been appointed marketing director at promotional incentives experts Award, where he will work on business development worldwide. Clients include PepsiCo, Buena Vista and Seagram. Gilbert joins after four years as business director at Claydon Heely Jones Mason where he directed ...
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays. ...
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying ...
Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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