to remove filtersSRH fights Real rival with new programmes
21 Dec 2001 | by MediaWeek
Dave Robson said: "This vehicle not only offers advertisers unique targeting via commercial radio ...
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ARM wins villa contract
21 Dec 2001 | by MediaWeek
ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...
Telegraph launches new Fantasy site
20 Dec 2001 | by MediaWeek
to attract more revenue from advertisers and will charge entrants £3 per team to enter the competition ...
Lush in for Lux
19 Dec 2001 | by MediaWeek
The BBC is this week expected to appoint daytime television boss Jane Lush as its new controller of entertainment commissioning. Lush would fill the post which has been empty since Danielle Lux ... in television follows her work on a daytime schedule which includes the likes of Kilroy and last year brought us ...
Consolidation boosts regional press figures
19 Dec 2001 | by MediaWeek
well for Britain's second largest advertising medium". ...
Fox Kids Play launches on Sky Digital
18 Dec 2001 | by MediaWeek
is to be replaced by The Birmingham News in an attempt to regain the confidence of advertisers and attract revenue....Fox Kids Europe has launched its interactive games channel - Fox Kids Play - on Sky Digital. A joint venture between FKE and French interactive-TV games company Visiware, the channel ... will be charged a premium rate to play and the channel will be promoted via Fox Kids UK TV channel, website ...
RAJAR plans new broadcast monitoring
18 Dec 2001 | by MediaWeek
to measure radio listening via different platforms such as analogue, DAB, digital satellite TV and internet ...
MindMatics wins T-Motion contract
18 Dec 2001 | by MediaWeek
Mobile and email marketing service provider MindMatics has won a contract from T-Motion to build up a text message based, permission marketing service. T-Motion, the mobile online services arm of T-Mobile International, now offers advertisers a permission based marketing service, based on text ...
Review of the year - TV
14 Dec 2001 | by MediaWeek
Review of the year - TV...one to forget. No one could have predicted the overall advertising market was going to finish ... 's most costly mistakes was Survivor (pictured). Billed as the TV sensation of the year ... closed its interactive department as a stand-alone business, merging it with pay-TV operations, in a bid ...
Review of the year - Digital TV
14 Dec 2001 | by MediaWeek
Review of the year - Digital TV...- with the help of advertising agency Naked, an ape and comedian Johnny Vegas - has been successful, with "Monkey ... it to do more to promote digital TV and set an analogue switch-off date. The Government confirmed it would ... clear that with subscriptions to digital pay TV platforms slowing, huge swathes of the population were ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
