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Overture, the pay-for-performance search engine, has signed up Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season. The addition of the high street brands takes Overture's paying advertisers to more than 3000. ...
Absolute Radio UK, a company formed by a joint venture between Absolute Radio International, Ulster TV and Eurocast, has launched with plans to become a 'major force' in UK radio. It is bidding for the East Midlands FM licence as 106.6 Jump FM. ...
M 6m through-the-line advertising business, following a pitch. The agency will take responsibility for all of the brand's marketing communications. Media planning will be handled by Zed Media. ...
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created ...
Shell Aviation is launching a responsive advertising campaign to promote its range of products and services to the aviation industry. The global marketing push, through independent direct marketing agency Tullo Marshall Warren, uses the image of Russian dolls to suggest that Shell provides much more than ...
and British Gas as consumer brands. Henderson's brief will be to explore strategic opportunities ...
and campaigns, including brand strategy, advertising, PR, direct marketing, promotional marketing, design ...
. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct marketing ... strategy of focusing on its core strengths - providing gas and electricity. The TV ads feature Seeboard ...
and the Netherlands on TV trailers airing on Eurosport up to its general release on February 15. The TV ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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