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The Advertising Standards Authority has upheld a complaint against a text message campaign for the first time. Computer games company Eidos Interactive sent the message as part of a campaign ... . Eidos launched the campaign shortly after September 11. The complainant, an ex-British Army member ...
Max Wright has been appointed by Rapier to join its Communications Planning resource as senior planner. He will have a key role in developing new training programmes across the agency. Wright comes from BMP DDB where he spent the past three years as a planner on accounts such as British Meats ...
at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews ... . The push also won Golds in the FMCG and door-to-door categories. A total of 27 Golds were awarded ... ." - See enclosed DMA Royal Mail Awards 2001 Book of the Night for further details of winners ...
Broadsystem is to handle direct response for UK online's national advertising campaign. Broadsystem will manage calls generated by the campaign and handle requests for information received via the campaign website, email and iTV. ...
chairman Steve Wunker said: "The directive recognises the power of SMS advertising. This can be abused ... added: "SMS is the most intrusive form of advertising there is. It's terrific when people get what ...
College armed with a BA from the UK's only integrated advertising degree course. With three year ... ." Each year between 80 and 90 students join the college's Graphic Design and Advertising degree course ... of specialising either in graphic design, illustration, media advertising or integrated advertising ...
library, Tank!, in collaboration with the Royal Mail, created the People's Choice Awards. Presented on the first night of the summit, it is the only consumer award to recognise direct mail excellence ...
). Robertson argued that this was a breach of his human rights and the court awarded him costs ...
According to John Steel, author of Truth, Lies and Advertising, the average American receives 3,000 advertising messages each day. We aren't far from this saturation point in the UK. The proliferation of products is reflected in the messages cajoling, commanding and compelling us to act. The flip side ...
Camelot is embarking on its first direct mail push following the lifting of a blanket restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong mailing, through Hicklin Slade 4 million TV, press and radio campaign for the launch of its Christmas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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