to suffer from the global downturn in advertising. The company is predicting a 2001 cash earnings per ... warning of the year in early October. The company also said in October that it expects advertising ...
drive to reduce dependence on advertising and find new sources of revenue....to come from non-advertising sources by 2004. Currently, 76% of revenue is generated by advertising ...
LONDON - Zenith Optimedia's latest advertising spend survey predicts another difficult year...The survey predicts global advertising spend will fall 5.8% in real terms this year and 1 ... 11 attacks worsened the slump, but did not "derail" advertising outside the US. Media-buying giant Zenith says that a full recovery in advertising spend in the US is not likely to be seen until ...
NEW YORK - Online advertising company DoubleClick has launched a directory of media...The service allows online advertisers to streamline their campaign planning by identifying sites that match their requirements. The aim is to give DoubleClick's clients more exposure. Agencies already using the directory include Arnold Worldwide and Beyond Interactive. The directory connects ...
through advertising, specifically classified ads, as it thought this would reinforce the stigma ... feature also appeared on Danish TV. Results The company is receiving not only more ...
NEW BUSINESS: PReview, the PRCA's new business referral scheme, has reported a ten per cent increase in new business awarded to members through the scheme during the past year. PReview received 462 enquiries worth 27m, ten per cent of which were followed through to generate business worth 3m. ...
staff their jobs (this week it was revealed that British Airways had axed just under a quarter of it ...
and scaled back its conference and online businesses, as it suffers at the hands of the advertising downturn....-quarter budgets and that the "year-to-date financial picture is bleak, with advertising revenues off by 37 ...
of Radio and Television in NYC. As I sat among the politely quiet audience, I wondered, "What would happen ... in public or not calling people who have children after 9pm. It's too bad some advertisers can ... federal crackdown could be in the works. The TV and print ads in question promote drugs used ...
Yahoo!'s B2B division, Enterprise Services, has awarded technology PR firm Mantra its pan-European PR remit. Mantra adds the brief to its existing consumer PR account with Yahoo! Europe, which was won in December last year (PRWeek, 8 December 2000). The agency will run a PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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