to remove filtersDIRECT: Nicorette in 'quit smoking' DM
20 Dec 2001 | by MARK KLEINMAN
premise as the calendar, with would-be quitters receiving tips each day. Brand advertising ... -smoking advertising business. ...
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Unilever media review boosts earnings
20 Dec 2001 | by Claire Billings,
media planning and buying operations has helped boost its overall advertising and promotional activities
THE CLIENT CATALYSTS: ANN FRANCKE - Ann Francke breaks the mould of the average Mars marketer. She is open, creatively led and keen on change
14 Dec 2001 | by JOHN TYLEE
. And she is unapologetic about launching Always across Europe with much-maligned advertising through D ... ," she says. "Remember that until that time all the advertising was about women clad in white ... responsible for the brand communications and advertising. I don't want to talk to ten people who often don ...
Adidas hands consumer business to Ketchum Life
14 Dec 2001 | by JOE LEPPER
& Wolfe was appointed to handle PR for Adidas's sponsorship of the summer's British Lions rugby tour ...
INTERNATIONAL: Bergen quits Council of PR Firms to take Siemens job
14 Dec 2001 | by JONAH BLOOM
for developing and executing the company's US integrated marketing, PR, and advertising strategy. He ...
YSL to carry out threat to take legal action
13 Dec 2001
apart, attracted a record 960 complaints to the Advertising Standards Authority. ScotCo's tongue ...
Marlboro Man creator dies
10 Dec 2001 | by Staff,
NEW YORK - The advertising guru behind brand icons such as the Marlboro Man and the Pillsbury.... Tennant got his start in advertising in 1950, when he joined Leo Burnett in Chicago. His credits include writing the original radio and TV campaign for the launch of Marlboro cigarettes in 1955 and inventing ...
Anti-tobacco campaign to target 2002 sports events
07 Dec 2001 | by JOE LEPPER
advertising and sponsorship. Following extensive public affairs work, the World Health Organisation ... , advertising and sponsorship involving tobacco. The campaign starts in February at the Winter Olympics ... legally enforceable global treaty on tobacco control. The WHO says voluntary codes on advertising ...
Pure Beauty turns to Agency Republic for multi-channel task
07 Dec 2001 | by MATTHEW COWEN
of TV. JWT will produce an above-the-line campaign in early 2002. Media for the Christmas push ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
