. It includes work for Dremedia, a specialist division of Autonomy responsible for digital TV software ...
Hitachi Data Systems has handed a media relations and European PR co-ordination brief to hi-tech specialist Lighthouse PR. The client, the subsidiary of electronics giant Hitachi that specialises in data storage, has awarded the account to Lighthouse after a four-way pitch also understood to have ...
. It is this new strategy that enabled Microsoft to devote more than 5m to advertising and PR plans at HMV ...
of its British workforce in a bid to return the company to profitability. The group announced ...
The hatch group agency MacLaurin has been awarded a six-figure PR brief to handle the European roll-out of Scottish IT company Idesta's flagship software product, Idesta 2.0. The brief was won from incumbent Porter Novelli Convergence Group following a three-way pitch. McLaurin ...
UK subsidiary AXTechnology will be adapted to link together all BBC TV content, including ... drives. Interfaces make it easy to find specific programmes from within the range of digital TV ... Burke, BBC project manager (personal television), stressed the agreement was for a technical trial ...
Troubled e-security giant Baltimore Technologies has narrowed its agency roster, awarding an enhanced pounds 150,000 brief to Brands2Life following a head-to-head pitch against fellow retained agency Firefly Communications. Brands2Life became involved with Baltimore following the firm ...
the agency teamed up with ITN to create Corporate Television Network. CTN was the subject of a ...
-commerce solution firm Clarus Corporation. The pounds 100,000 UK brief was awarded after a three-way pitch ...
and sexier access to the internet. TV and personal computers are converging and will soon be one ... says. 'In a broadband world people will not want advertising on their phones or PDAs (Personal ... advertising is today), and on the other information which comes through a trusted source ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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