. Sweeney said it was too early to say whether there would be another review of advertising arrangements ...
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby Inge to its 1m advertising account as it attempts to boost brand awareness among its target 18- to 35-year-old audience. Peter Werth positions itself as a provider of stylish but affordable clothing. It makes suits, shirts ...
Swiss luxury watchmaker Tag Heuer has re-appointed TBWA BDDP to its worldwide advertising account, worth 2m in the UK. The appointment of the Paris arm of TBWA follows Jean-Marc Lacave's arrival as managing director of Tag Heuer earlier this year. Lacave moved from parent company Louis ...
was awarded the business after a pitch against agencies including Young & Rubicam's Brand Buzz. The new campaign will aim to build the Dockers brand by using non-traditional media, so no TV or print ...
-the-line advertising account, currently handled by Explosive. The review comes just 18 months after ... -in-cheek print ads featuring animals wearing "inappropriate" human accessories, with the strapline: "British attitude. British styling." The agency is working on a 90-second cinema campaign which is due to air ...
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads ... retail distributor Booker earlier this year. The TV campaign comprises two executions, 'The Wild ...
of hidden puppeteers. A teaser spot was created to precede the TV and cinema ad, featuring simply a ... the company philosophy; that style comes from within. This is simple, direct, stand-out advertising ...
and Virgin Mobile Media Owner: News Group Newspapers Advertising Director: Ian Clark Advertising ...
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
positioning suitable for a global advertising push, to be rolled out in 2002. The move comes ... individual offices in each of its 120 markets. The brand has not been advertised for some time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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