of British Advertisers (ISBA) responded promptly, calling the suggestion that ads or packaging should carry ... ." Drinks advertisers are subject to four different sets of advertising regulations, some voluntary. In TV ... banning all TV alcohol advertising. Two cases involving France's refusal to broadcast foreign football ...
that alcohol advertising and packaging should carry health warnings. Not to react to such calls would ... that believe advertising is the root of all social ills. Advertising has become the soft target ... advertising than losing popularity by proposing an outright ban on a product. Isn't it time ...
Nescafe is unveiling a new advertising campaign in the New Year as part of its 30m relaunch ... , while TV presenter Alan Whicker narrates. The campaign forms part of Nescafe's strategy to reposition ... flavour makes the ordinary extraordinary. TV will be supported by radio ads, which will break around ...
Cafedirect, the Fair Trade coffee brand, is to be the first to use the newest outdoor advertising media in the launch campaign for its freeze-dried coffee product, 5065. The media, developed by Viacom and Starcom Motive are extended posters that stretch across the ceiling of London ...
brand. The flagship brand's sponsorship of Single Girls on Sky One has ended, but TV ads ...
KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand that will remove the Phileas Fogg character from its advertising and packaging. The company will relaunch the brand in May with a multi-million pound above-the-line campaign by Publicis. Rob Devonport ...
media planning and buying operations has helped boost its overall advertising and promotional activities
NEW YORK - Richard Newman has been hired to lead the British American Tobacco account...Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman ... in marketing and advertising. Other clients he has worked on include Diet Coke and Waterford Crystal. He joined ...
. "Our scope on this is you're doing free advertising," concludes the Cubs' general manager, Buck Rogers ... 't. Still, if I could convince Maker's Mark to award me with a lifetime supply of bourbon in exchange for a ... takes a bite out of advertising, transforming a reeling magazine business", by Matthew Rose) focuses ...
its advertising needs" in January.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters