LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers....Communications. The deal represents a turn of events in the US broadcasting arena, which sees satellite TV ... . The EchoStar deal is being opposed by competition authorities because it had been set to create a satellite pay-TV ...
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis ... and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information ...
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays. ...
Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next ...
looks back on amemorable year for TV ads...pound spent above the line. Marketing's Adwatch, the only column to monitor TV advertising recall ... relationship with the British consumer. And, in a World Cup year, it will almost certainly use advertising ... stream of new competitor campaigns and is committing even more resources to TV advertising in 2002. "TV ...
an unlikely chief executive for what is now a high-profile British institution. In contrast ... affairs journalism. How would he cope with running a commercially-funded channel, beloved by advertisers ... of the advertising side", but counters that he was running very big projects at the BBC, which included extensive ...
Mecca Bingo has confirmed its reappointment of WCRS to handle its advertising as revealed by Marketing (December 13). ...
Absolute Radio UK, a company formed by a joint venture between Absolute Radio International, Ulster TV and Eurocast, has launched with plans to become a 'major force' in UK radio. It is bidding for the East Midlands FM licence as 106.6 Jump FM. ...
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created ...
and the Netherlands on TV trailers airing on Eurosport up to its general release on February 15. The TV ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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