to remove filtersNEW MEDIA: Warner Bros in Eurosport mobile tie-up
20 Dec 2001 | by RAVI CHANDIRAMANI
and the Netherlands on TV trailers airing on Eurosport up to its general release on February 15. The TV ads ...
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ADWATCH: BT ads target businesses with hassle-free IT solutions - BT's latest TV ad campaign
20 Dec 2001 | by JULES GRANT
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying ...
Phones 4u hires two for direct sales
20 Dec 2001 | by RAVI CHANDIRAMANI
. The direct arm of the business is based on generating calls from consumers through advertising. JRT ... 's advertising for its 250 retail stores is handled separately by Cheetham Bell JWT with MediaVest handling ...
PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers
14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford
on my VHS was about an hour and a quarter longer than the one on TV. And, as is often the way, nothing ... clever. When I was editing my TV shows I'd always be asking the director to hold the shot a ... watching most TV commercials it seems that the same thing happens there. My son reliably informs me ...
AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss
13 Dec 2001
. The award-winning 'twisted' ad was the year's most visible element in the ongoing reversal of Levi ... category winner in the 2001 Marketing Society Awards - also owes its turnaround to BBH's global efforts. The TV ad featuring Italian footballer Roberto Baggio continued the BBH-devised 'Keep Walking' strategy ...
AGENCY 2001: Below The Line Agency of the Year - Joshua - Joshua recorded a fantastic list of victories in 2001, and its work for long-time client Royal Mail would prove to be its crowning glory
13 Dec 2001
dominating at the recent DMA Awards. But big ain't so bad, or so it proved for Joshua, which had a ... just launched, she adds. As for those creativity awards, Godwin Brown is considering a boycott of future awards. "We think there has to be a real question mark over the judging of these awards, because ...
MEDIA BRIEFS: NTL launches Christmas Channel
13 Dec 2001
NTL launches the Christmas Channel this week, featuring festive season fare of games, promotions and competitions created together with content partners including Domino's Pizzas, iTouch and Halifax. The channel is available on NTL's broadband cable, narrowband and digital interactive TV services. ...
DIRECT BRIEFS: Carphone Warehouse hunting marketing agency
13 Dec 2001
Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...
The Screen test - Campaign Screen's international ad picks
12 Dec 2001
The Big Issue - 'House' A beautifully simple commercial that effectively advertises both the contents of The Big Issue and the benefits of buying it. Grubby hands fold the magazine, origami ... - 'Gran Turismo 3' Since PlayStation promises to take you to a Third Place, it needs advertising ...
Zenith forecast shows slower market decline
07 Dec 2001 | by CLARE CONLEY
The decline in the global advertising market is to slow to 1.3 per cent next year, according to the latest predictions from Zenith Media. A recovery in travel, leisure and sport advertising linked ... to reverse the decline. But new restrictions on tobacco and alcohol advertising in several developing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
