20 Dec 2001
| by SUZY BASHFORD
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The integrated campaign through Archibald Ingall Stretton (AIS) includes
TV, outdoor, press, direct marketing ...
strategy of focusing on its core strengths -
providing gas and electricity. The TV ads feature Seeboard ...
14 Dec 2001
It was a tough week for British brands abroad, but the media saved the worst for British Gas...British Gas found itself the subject of mid-market tabloid fury this week, as it was accused ...
.
British Gas may have taken a drubbing at the hands of the press, but not all UK institutions were having ...
"new chairs that are not bolted to the floor" and an expanded menu.
British Airways may not have ...
14 Dec 2001
| by Staff,
will also become a "prominent advertiser" on Univision's television networks, and Univision ...
In a separate deal, AOL Time Warner subsidiary America Online has also negotiated an advertising ...
with Motorola will allow the technology company to market across AOL media, including television, magazines ...
13 Dec 2001
Consumer group Energywatch has described British Gas' decision to
increase prices by 5.3% as "outrageous" due to it being the second price
rise in ten months.
...
13 Dec 2001
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The award-winning 'twisted' ad was the year's most visible element in
the ongoing reversal of Levi ...
category winner in the 2001 Marketing
Society Awards - also owes its turnaround to BBH's global efforts. The
TV ad featuring Italian footballer Roberto Baggio continued the
BBH-devised 'Keep Walking' strategy ...
12 Dec 2001
The Big Issue - 'House'
A beautifully simple commercial that effectively advertises both the contents of The Big Issue and the benefits of buying it. Grubby hands fold the magazine, origami ...
- 'Gran Turismo 3'
Since PlayStation promises to take you to a Third Place, it needs advertising ...
12 Dec 2001
| by Claire Billings,
and unclear advertisements claiming to offer consumers cheaper services than rivals....The first case concerns a joint advertising campaign by the two companies promoting their individual broadband services "from 24.99".
Members of the public complained to the advertising ...
.
The Advertising Standards Authority agreed and ordered the advertisers to amend the ads to include in the body ...
10 Dec 2001
| by Staff,
2 subsidiary Manx Telecom that will see its clients become charter advertisers on 3G products....Manx Telecom has already announced its initial launch plans and i-level has negotiated advertising ...
formats and placements, and looking at consumer reaction to each. The first advertiser to go forward will be the Co-operative online bank Smile. Initially, the advertising will be basic branding on the 3G portal ...
05 Dec 2001
| by Jennifer Whitehead,
LONDON - The issue of advertising unmetered internet access has once again raised its head...The complaint to the advertising watchdog concerned a BTopenworld leaflet advertising BTinternet ...
't have to worry about the time you go online any more".
However, the Advertising Standards ...
amended the advertisements to make it clear that session limitations applied -- although it pointed out ...
03 Dec 2001
| by Staff,
LONDON - Zenith Optimedia's latest advertising spend survey predicts another difficult year...The survey predicts global advertising spend will fall 5.8% in real terms this year and 1 ...
11 attacks worsened the slump, but did not "derail" advertising outside the US.
Media-buying giant Zenith says that a full recovery in advertising spend in the US is not likely to be seen until ...
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