SRH fights Real rival with new programmes
21 Dec 2001 | by MediaWeek
Dave Robson said: "This vehicle not only offers advertisers unique targeting via commercial radio ...
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ARM wins villa contract
21 Dec 2001 | by MediaWeek
ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...
Daewoo to kick off 2002 with £3m ad blitz
20 Dec 2001 | by Jennifer Whitehead,
LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two...of advertising for Daewoo. They are the first to be shot on location. The Matiz ads focus on its small ... entertainment system. The ads will run on national TV for six weeks and a cinema version of the Matiz ad will run until April. Media buying for the campaign was by CIA Media Network. The last advertising ...
Cranks says goodbye and
Paddington says 'wicked'
20 Dec 2001
supplier to receive a Royal Warrant, awarded by the Queen. She has reportedly started using a mobile phone ...
AT&T and Comcast merger creates
cable TV giant
20 Dec 2001 | by Claire Billings,
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers....Communications. The deal represents a turn of events in the US broadcasting arena, which sees satellite TV ... . The EchoStar deal is being opposed by competition authorities because it had been set to create a satellite pay-TV ...
Renault launches breakthrough ad for interactive TV
20 Dec 2001 | by DANIEL ROGERS
interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order ... -maker will be the inaugural advertiser on C4's interactive service on the Sky platform, beginning in 2002. The ad ... their TV handsets on a quarter-screen format, while still watching the broadcast programme ...
Cahoot to return to TV ads
20 Dec 2001
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
Sainsbury's puts faith in Oliver as advertising icon
20 Dec 2001
in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV ...
ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may
20 Dec 2001 | by MATTHEW ARNOLD
of British Advertisers (ISBA) responded promptly, calling the suggestion that ads or packaging should carry ... ." Drinks advertisers are subject to four different sets of advertising regulations, some voluntary. In TV ... banning all TV alcohol advertising. Two cases involving France's refusal to broadcast foreign football ...
OPINION: Marketing Society - Merchandising means more to kids than TV ads
20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society
of these influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ... pockets it is trying to protect. To ban TV toy advertising would overrate its persuasive power ... Potter or Sesame Street. The problem for parents at Christmas is not having to buy TV-advertised toys ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
