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, hurt by slowing advertising sales. This is on turnover of 90.5m - down 21.8% from 110.2m last time ...
A row has erupted between Carlton Television and the Radio Advertising Bureau over research ... written to the UK's leading advertisers denouncing an RAB ad that claimed: "A combination of TV ... of 10 per cent of a TV budget on to radio can increase advertising awareness by 15 per cent ...
of communications at the British Film Institute (bfi), and will therefore not be shelling out to see films for a ... acting as guardian of a massive film and TV archive. It is funded by the Film Council and both ... a quite wide PR and advertising role to narrow hard news. The media demand on the Met ...
A decade ago, when we moved to a new television audience measurement system, all hell broke ... , at the start of the digital TV era, we're facing a similar, though some would say slightly less dramatic ... is that even small inconsistencies could really mess about with long-term advertiser deals that are based ...
SMG Television has rebranded its airtime sales arm, TSS, as SMG Television Sales to draw on the brand awareness of its owner, Scottish Media Group. SMG also houses The Herald and The Sunday Herald. ...
British Airways has withdrawn its offer to donate its 96-sheet poster site on London's Cromwell Road to Save the Children because the ad was deemed too controversial in the aftermath of the US terrorist attacks. The poster, produced by M&C Saatchi, features two young girls - one Muslim, one white ...
, while Sat.1 and ARD are losing advertisers. TV advertising rates for 2002 have increased only ... followed, with ad revenues dwindling by 8.3 per cent and 5.9 per cent respectively. Yet TV seems to have ... these figures with last year's AC Nielsen advertising statistics, which broke all existing records ...
Online advertising revenue fell nearly 8 per cent in the first half of this year to 3.76 billion because of the softening economy, according to the Interactive Advertising Bureau. - Financial Times. ...
Delegates at the Liberal Democrat conference attacked the "negative advertising" by Labour ... . The criticism came at a fringe meeting on Tuesday, hosted by the Advertising Association and attended by 90 ... "the conventional wisdom that positive advertising does not work". He cited Banc's first ad ...
it had brought the commercial TV channel M6 into third place overall with an audience share of 16.5 per cent. Its share of the 15 to 24 age group - usually light TV watchers, especially in primetime ... advertising campaign, it would have had to pay more than 650 million. "We had already run some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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