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20 Dec 2002
integrated push using a game called "twang", developed by Graphico and available online and interactive TV ...
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Internet advertising sees first growth for six quarters
20 Dec 2002 | by Staff,
NEW YORK - The internet advertising industry is the latest to finish the year with some good news.... It is estimated that $1.47bn (£920m) was spent on online advertising in the third quarter, compared with $1.46bn ... on advertising, including Yahoo! and America Online. The findings come in a report compiled by the Interactive Advertising Bureau and PricewaterhouseCoopers. It showed that nine of the top 15 companies selling ...
STOP PRESS: ASA upholds complaint against Expedia.com
19 Dec 2002
The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from
Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
The partnership will launch in February and underlines Camelot's determination to develop a robust new media strategy as a key driver of future revenue as sales of tickets for the main Lotto draw continue to decline. It is the first time MSN has created a dedicated channel for an advertiser ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
advertising group Havas and the London Business School....toward interactive marketing and direct mail this year. In the UK, above-the-line advertising is set to fall 2.4% this year, as direct mail increases by 1.5% and interactive advertising climbs 0.7%. In 2003, however, above-the-line advertising will be down 0.2%, direct mail will grow 1.5% and interactive ...
Smirnoff targets clubbers in new year push
18 Dec 2002 | by Jennifer Whitehead,
that ties in with the 'If Smirnoff made...' television advertising campaign....and excitement of TV can be taken to the individual through the internet." He added: "Consumers aged between 18 ...
Absolut retains Omnicom's FitzGerald for US work
17 Dec 2002 | by Staff,
The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...
Xbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...
THE BOOK OF LISTS: The 10 Best New-Media Creatives
17 Dec 2002
it went under in 2001. Flade's achievements in 2002 include an interactive TV campaign for First Direct ...
Jobs go at HHCL unit in wake of Texaco move
16 Dec 2002 | by Jennifer Whitehead,
had taken voluntary redundancy. Last month, the oil giant ChevronTexaco moved its advertising ... then incorporate into its Red Cell advertising network. The company, headed by Lord Bell, is struggling with the downturn in advertising and public relations, with its Bell Pottinger network feeling the pinch as mergers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
