to remove filtersDATA 2002: ultimate data management challenge; centrica's project jupiter
26 Nov 2002 | by Nick Smith
'customer hub' that brings together data from their four core brands: British Gas, AA, Goldfish and One ...
Search results for British Television Advertising Awards
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Advertising and Children
01 Dec 2002 | by Broadcasting Commission of Ireland
Advertising and Children is specifically designed to supplement work currently being prepared...in television ownership; the perceived effect of advertising on households when channelled through children ... . Introduction 2. Advertising and Children 2.1. Focus of present research 2.2. Television viewing patterns 2 ... of the subject that is Advertising and Children . Surveying central themes, it identifies many principal ...
Campaign Creative Conference: Advertising versus other Marketing Disciplines
08 Oct 2002 | by Alan McWalter
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing...on promoting brands, from those in advertising creative departments, client marketing departments, in media ... is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ... and select and deselect advertising becomes a reality, the importance of world-class creativity becomes more ...
Campaign Creative Conference: The Creative Department-No Place for a Woman?
08 Oct 2002 | by Debbie Klein
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing...on promoting brands, from those in advertising creative departments, client marketing departments, in media ... is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ... and select and deselect advertising becomes a reality, the importance of world-class creativity becomes more ...
Campaign Creative Conference: How to Get Great Work out of Agencies
08 Oct 2002 | by Simon Clift
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing...on promoting brands, from those in advertising creative departments, client marketing departments, in media ... is an increasingly complex challenge. We face a future of do-it-yourself media. TV Viewing is already spread across ... and select and deselect advertising becomes a reality, the importance of world-class creativity becomes more ...
Which Ad Pulled Best?
01 Oct 2002 | by Purvis
Focusing on real-world learning about advertising and research, this book shows the reader how...Ad Pulled Best? features interviews with leading advertising experts. Here readers are given a rare ... brief book that serves as a supplement for the Principles of Marketing and Advertising courses ... makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply ...
Youth Perspective 7: The Importance of Television
26 Sep 2002 | by Alex North
rejection? Alex North looks at the importance of television and the role it plays for todays youth. The attitudes towards the various channels, programmes and TV advertising is examined with a closer look ... talked about subjects and TV programmes; Channel shares; Opinion on adverts and programme sponsorship ...
Youth Perspectives 7: 21st Century Youth; The R.O.A.R Panel
26 Sep 2002 | by Rhiannon Griffiths and Trudy Croad
Manager, The Guardian, and Trudy Croad, Senior Researcher, Emap Advertising.
Youth Perspective 7: Twenty Years of Creating Fame for Levi's
26 Sep 2002 | by Derek Robson
of TV programmes like Big Brother and Pop Idol are testament to this phenomenon. What does this mean ...
Case Study: Tate Modern
01 Aug 2002 | by Brand Council
Tate Modern opened in May 2000 with a dramatic nocturnal launch televised by the BBC. London ... focuses on British art and is housed in Tate s original 19th century building a few miles further west ... -impact advertising campaign that communicated the spirit and values of the new Tate through adverts using ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
