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NEW YORK - The internet advertising industry is the latest to finish the year with some good news, after a report said that online ad sales grew by 1% over the third quarter of the year.
Pearson, publisher of the Financial Times, remains pessimistic about the prospect of an advertising recovery at the paper next year. In a trading update issued on Friday, it warned that full-year profits for the FT Group, which includes business magazines such as Investors Chronicle, will be down 20%...
Viral ads, mobile messaging and interactive TV campaigns have been central to some of the marketing world's most original and creative output over the past year. These are just some of the categories recognised by the Marketing Connections awards, now in their third year, which reward excellence in...
The Radio Authority has awarded The Wireless Group (TWG) the licence to operate the Swansea digital local multiplex. TWG will use the Swansea multiplex to broadcast its commercial stations The Wave and Swansea Sound as well as Emap-owned Kiss and Smash Hits. Emap has a 30% stake in the venture. The...
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a campaign that shows a man roadtesting his sports shoes before deciding to buy them.
Just picks up British Computer Society business...Just Communications has picked up the contract publishing business for the British Computer Society. It will publish its quarterly magazine, IT Strategy, from March 2003. With a circulation of 8,000 it will be distributed to British Computer Society members, IT directors and senior ...
NEW YORK - Bartle Bogle Hegarty, New York, has lost out in the battle for watch manufacturer Timex's advertising account, which has been won by Kirshenbaum Bond & Partners.
NEW YORK - Burger King's $300m US advertising account is to be reviewed following its sale by Diageo to venture capitalists Texas Pacific Group.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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