20 Dec 2002
| by MediaWeek
Thomas Cook has launched a new service specifically designed for people accessing the web through broadband connections. The new service, which was developed by Thomas Cook TV and will enable web users to take virtual tours of more than 200 hotels and resorts when they are trying to book ...
20 Dec 2002
| by MediaWeek
Ministry of Sound's media chief executive Rebecca Miskin has left the company. Miskin's departure follows the group's closure of its music magazine Ministry earlier this month, which was deserted by both readers and advertisers. Prior to joining MoS, Miskin was the managing director ...
18 Dec 2002
| by MediaWeek
Just picks up British Computer Society business...Just Communications has picked up the contract publishing business for the British Computer Society. It will publish its quarterly magazine, IT Strategy, from March 2003. With a circulation of 8,000 it will be distributed to British Computer Society members, IT directors and senior ...
18 Dec 2002
| by MediaWeek
with access to multi-channel TV grew by 2.8 per cent in the third quarter of the year, according to the latest figures from the Independent Television Commission. Most of the growth was driven the digital ...
continues, half of all UK homes could have multi-channel television next year. ...
18 Dec 2002
| by MediaWeek
Freeserve is planning to launch a multi-million pound advertising campaign this boxing day despite speculation that the internet provider was set to be re-branded as Wanadoo, its parent ...
price offer, a great product and a new TV ad we are confident that Freeserve is in a strong position ...
18 Dec 2002
| by MediaWeek
Marshalls, the garden product manufacturer, has signed a year-long sponsorship deal with the UKTV channel UK Style. The deal signals the first TV work from the company, which is to sponsor the channel's Lunch In The Garden strand that airs in the early afternoon. The six ...
17 Dec 2002
| by MediaWeek
who have digital TV subscribe to Sky Digital, according to the latest research from British Market ...
. The research also shed some light on television interactivity for advertisers. Only 13 per cent of viewers have interacted with a digital TV advertisement, according to the research, and the vast majority of them are Sky ...
17 Dec 2002
| by MediaWeek
in which their bus shelters will be maintained and cleaned free of charge, paid for by the advertising. "Salisbury is strategically an important city for advertisers - with a population of 40 thousand in the city ...
16 Dec 2002
| by MediaWeek
digital radio and digital television as well as on line via www.bbc.co.uk/bbc7 . The station ...
12 Dec 2002
| by MediaWeek
History has been made at IPA awards...article on the IPA Awards that read "media agencies were offered entrance to the Awards for the first time this year". In 2000, I- l evel won two IPA Awards for easyJet's online campaign - as a media agency, and the easyJet campaign remains the only web advertising work to be recognized by the IPA Awards. We ...