STOP PRESS: SCA Hygiene hands account to Fallon
19 Dec 2002
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand
MediaCom and Carat also pitched for the work, which was reviewed after a decision to increase the European media spend in 2003. John Frieda mainly uses television and print at the moment, but is looking at other media options. Zenith Optimedia had been appointed to the £1m John Frieda television work ...
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand
the TV work, which broke on November 10, poster and press ads across 16 leading women's titles. Digerati ...
PROs hoping the incipient ban on tobacco advertising will lead to a boom in brand-based cigarette...Now that the tobacco industry's advertising spend in Britain and the EU has been largely thwarted ... of that marketing cash. In Britain, a ban on cigarette advertising becomes law on 14 February, ending 100 years of occasionally classic advertising. The imminent ban has led at least one major manufacturer to go for a last ...
Their decision to cease trading comes in the wake of their failure last month to capture the £70 million pan-European account of Sony Electronics, which was awarded to Fallon. The "mothballing" gives ... creative work and media buying to TV programme making and PR. ...
CHARITY: Baby Milk Action is stepping up its campaign to ban advertising of breastmilk substitutes
Concord handled outdoor planning and buying for all Optimedia clients, including British Airways and L'Oreal. However, outdoor arrangements for almost half of the clients will move to Meridian, a 50 ... by advertising networks. Nigel Mansell, Concord's managing director, implemented management changes earlier ...
was in charge of newscasts for the group's broadcaster TV Globo and headed the group's radio chain. He has also been executive director of TV Globo's affiliated station TV Vanguarda. At Coca-Cola, one of his ...
position as the club's official grooming partner. The set will be promoted in a ten-second TV ad by J
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.