to remove filtersXbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
magazine will encourage its recipients -- including DJs, journalists and TV presenters -- to talk about ...
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Timex shifts advertising account to Kirshenbaum
17 Dec 2002 | by Staff,
's advertising account, which has been won by Kirshenbaum Bond & Partners....The New York advertising agency beat BBH, which is 49% owned by Publicis Groupe, and Modernista, Boston, to win the Middlebury, Connecticut-based watchmaker's estimated $10m (£6.35m) account. Timex made its decision to move the account in October, bringing to an end a 16-year relationship with Fallon ...
Profits up at Ten Alps as advertising arm performs well
10 Dec 2002 | by Jennifer Whitehead,
LONDON - Bob Geldof's advertising and events company Ten Alps Communications has seen profits rise...The group, which includes the advertising agency Ten Alps RMA, the events division Ten Alps Events ... from £71,000 to £6,000 for the six months ending September 30. The company said that its advertising ... , the television presenter and chairman of Ten Alps, said: "We have substantially boosted our overall revenues over ...
HEALTHCARE PR: A day in healthcare PR
22 Nov 2002
of the roadshows means they are likely to be back on the agenda in 2003. Advertising using mainstream media ...
HP raises profile with $400m global ad campaign
18 Nov 2002 | by Staff,
NEW YORK - HP has launched a $400m (£250m) global advertising campaign to tell customers...It is the first advertising campaign since Hewlett-Packard and Compaq merged earlier this year, and will run in North America, Europe, Asia and Latin America. Television spots, created by Omnicom Group-owned Goodby Silverstein a second shows how HP has worked with DreamWorks animators to create a new ...
Junk food industry assured of no children's ad ban
18 Nov 2002 | by Jennifer Whitehead,
on the advertising of junk food during children's television programmes, according to reports....to restrict advertising for junk food during children's television, as obesity among young people rises at a ... a meeting of food manufacturers and advertisers that there were no plans to ban food advertising ... be no ban. Media Smart is a new body that aims to make children more aware of how advertising works ...
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
advertising account..... The account will include planning and creative for television, online, radio, newspaper, magazine and outdoor ... powerful advertising that engages consumers. We believe Fallon can take us to the next stage of our advertising strategy." PlayStation will continue to be handled separately by TBWA\London. Saatchi ...
Console game ads banned for being offensive
06 Nov 2002 | by Claire Billings,
LONDON - Print advertisements for new games for rival consoles PlayStation2 and Microsoft Xbox...The PlayStation2 ad for the game 'Turok Evolution' sparked complaints to the Advertising Standards ... the child. The advertiser, Acclaim Entertainment, said the ad was for a game that featured people dealing ... the advertiser was trying to reach. It also said that it acknowledged that children might read the magazine ...
Fifa Football 2003 launches with pan-European push
01 Nov 2002 | by Claire Billings,
advertising campaign to launch its latest console game 'Fifa Football 2003' in Europe....company Stark Films. W&K was awarded the 'Fifa Football 2003' account in August following ...
PRWEEK AWARDS: Product & Promotion - Healthcare: OTC/Consumer
01 Nov 2002
of TV airtime was achieved. Evaluation revealed that the PR launch alone achieved 29 per cent brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
