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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

heights. For example, Coke's current UK TV ad push is recognisably British, featuring an ice-cream van ... of its Windows 95. Industry analysts are concerned that Microsoft's quest to conquer cable TV has stalled, with its set-top-box software failing to make significant in-roads into the European pay-TV ...

INTERNATIONAL: Dell set to hire agency for US corporate comms job

AUSTIN, TX: Computers giant Dell is to hire a firm for US corporate communications by the end of next month. A corporate communications RFP had been rumoured after Dell awarded GCI Group its ... . Shortly before GCI's appointment, Dell awarded a contract to Ogilvy PR Worldwide to co-ordinate efforts ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.