to remove filtersOptical Revolution hires Immediate Sales for ads
19 Dec 2002 | by BEN BOLD
Company to handle its advertising business as it attempts to take on established high street opticians.
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
The fuel giant awarded the assignment last week after a pitch involving a mixture of direct marketing and sales promotion specialists. Iris will work alongside Proximity on a series of ad hoc ... with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on point ...
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
Although Marks Spencer's recent advertising has set out to 'own Christmas', it is perhaps Harrods which best embodies the festive retail experience for Londoners (and generations of tourists ... to British consumers outside SW1 and aside from the New Year sales? Not really. Harrods is squeezed between ...
Arcadia group marketer to quit role
19 Dec 2002 | by MARK KLEINMAN
to spending large sums on advertising and external brand communications. He is understood to feel ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
advertising group Havas and the London Business School....toward interactive marketing and direct mail this year. In the UK, above-the-line advertising is set to fall 2.4% this year, as direct mail increases by 1.5% and interactive advertising climbs 0.7%. In 2003, however, above-the-line advertising will be down 0.2%, direct mail will grow 1.5% and interactive ...
Burger King to review advertising after $1.5bn sale
16 Dec 2002 | by Staff,
NEW YORK - Burger King's $300m US advertising account is to be reviewed following its sale...According to reports, agencies including WPP Group's Young & Rubicam and Publicis Groupe's Saatchi & Saatchi are gearing up for a review. Diageo is selling the chain for $1.5bn (£945m). Burger King only consolidated its US advertising work with Interpublic Group of Companies agencies in July this year -- just ...
Google offers online shoopers the chance to Froogle
13 Dec 2002 | by Staff,
, at the moment, these sponsored links are based on Google's existing advertisers. Froogle tells advertisers: "If you are a Google AdWords advertiser and have requested that Google distribute your ads to our ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
TV SEKONDA XS Project: Sekonda XS Client: Julian Pollock, managing director Brief: Encourage ...
STOP PRESS: Latest Phones4u ad banned from TV
12 Dec 2002
it was banned from TV. In the ad, created by CheethamBellJWT, an embarrassed vet shoves his mobile up a cow
Focus hires new chief in overhaul
12 Dec 2002 | by MARK KLEINMAN
advertising account is handled by BDH/TBWA. Retail consultancy Verdict Research predicts that the DIY market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
