30 Sep 2002
| by Claire Billings,
from rivals and threats from important advertisers, talking of pulling their business from...The struggling network suffered a further blow at the weekend as it emerged that major advertisers B Sarah Lancashire in 'Sons and Lovers'; and 'The Planman' starring Robbie Coltrane.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
30 Sep 2002
| by Staff,
lined up to take a wider role within the world's second largest advertising holding company, which could...reputation as a maverick in US advertising circles. His campaigns have included work for the small trainer manufacturer British Knights, which told consumers: "Your mother wears Nike". Another campaign, for the US car ...
television, where he has appeared as both a guest and a stand-in on the financial news programme 'Kudlow ...
30 Sep 2002
| by Staff,
, advertisement director of Guardian Newspapers, said: "The fantastic high-quality editorial in the autumn/winter issue of the Space Handbook provides a brilliant environment for a wide range of advertisers.
"New premium brands which have advertised in this issue include Linn Hi-Fi products and John Lewis ...
30 Sep 2002
| by Staff,
LONDON – Internet search engine Google is to roll out its AdWords advertising service, which allows...'s search.
The AdWord service is paid for by what is called a "cost-per-click" basis. An advertiser will only pay when its ads are clicked on.
It allows advertisers to get a potentially much wider audience ...
substantial value to our thousands of UK advertisers and delivers helpful information to our users."
AdWords ...
30 Sep 2002
| by Jennifer Whitehead,
LONDON - Leading advertisers have added to ITV's problems, telling the troubled television network...A weekend report says that some of the network's major advertisers, including B&Q and the mobile phone operator 02, are considering moving their multimillion-pound ad budgets to rival stations, namely Five and BSkyB.
David Roth, marketing director of B&Q which spent £25m on TV advertising last year ...
30 Sep 2002
| by Staff,
went on to tell the paper that the advertising downturn is not the most pressing danger facing publishers. "The biggest threat to newspapers is not the advertising revenue. It's the circulation ...
that it is axe 100 jobs across the group as it seeks to offset losses from the weak advertising market.
In a ...
30 Sep 2002
| by Jennifer Whitehead,
be set to launch a UK edition as part of Hachette's plans to expand its British operations.
30 Sep 2002
| by Staff,
in profits, and advertising revenues on its national newspapers, which also include The People and the Sunday ...
30 Sep 2002
If advertising and consumers are in an arms race then the consumer is way ahead. Consumers have...advertising, in that the targeting can be more accurate, happen faster and is free to use any media ...
that are actively welcomed, talked about, and played with, rather than passively received or ignored. For all of TV ...
, on radio and even TV. But most importantly the public loved him; he is for those who met him a very ...
30 Sep 2002
across a global network of agencies and its various executions have since won over 50 advertising awards ...
in Moscow was awarded the right to use three Russian State coats of arms and in 1886 became Purveyor to the Imperial Russian Court. Between 1874 and 1897 it won numerous awards for quality and variety ...
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