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Analysis: Are industry awards a key to greater things?

PR industry awards are hailed as the pinnacle of professional achievement by some, but taken with a...Hangover cures close at hand, on the morning after last week's PRWeek Awards, the winners were ... the corporate website to alert the wider world to the win, to what extent will awards have a positive long-term effect on business? Statistics indicate that PROs value industry's awards more than ever, with both ...

PRWEEK AWARDS 2003: Gold - The Foresight Award - Campaign of the Year

WINNER - THE NICKTOONS TV FAMILY; NICKELODEON UK; FRANK PR...Although the huge advertising budgets and surge of marketing activity so often associated with the introduction of new TV channels were missing from the launch of Nickelodeon's Nicktoons TV, the channel ... with TV channels, ensuring the public sits up and takes notice of a new one can be a serious challenge ...

PRWEEK AWARDS 2003: Product & Promotion - The Median Recruitment Award - Marcoms: Consumer

WINNER - THE NICKTOONS TV FAMILY - NICKELODEON UK; FRANK PR...channel via a competition to find the Nicktoons TV Family. The idea was to immortalise a real-life British family on celluloid in its own cartoon series. In the week Nicktoons TV went live, Frank PR ... In July 2002, Nickelodeon launched new channel Nicktoons TV, showing nothing but cartoons ...

PRWEEK AWARDS 2003: Product & Promotion - Technology

to see or hear, gaining coverage from BBC TV News and Radio Five Live to The Times, The Sun and regional ... newspaper covered the 'World's Best Tourists'. It became the topic of the day on TV and radio just as school was breaking up for the summer and millions of British tourists were heading overseas. The story provided 122 ...

PRWEEK AWARDS 2003: Product & Promotion - Marcoms: Business

WINNER - BUILDING A VOICE FOR BRITISH BUSINESSES - BRITISH CHAMBERS OF COMMERCE; COLLEGE HILL...After less than a year in the job, British Chambers of Commerce (BCC) director-general David ... statement of the views of British business on the euro. In February, the BCC Red Tape Barometer gained wide coverage after the story was broken to The Sunday Times that bureaucracy costs British business ...

PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year

are the main communications channel for Safeway because it does very little advertising, so the PR department ... highlight of the year was the launch of the Sky News Awards. The Simpsons campaign helped the 300th ... -channel TV beat both the BBC and ITV for the first time. Digital dish customers increased by nearly a million ...

PRWEEK AWARDS 2003: Corporate & Public - Corporate Communications

additional awareness. Celebrity hair was auctioned on the TV and internet websites to raise funds for Comic ... ; BRITISH GAS For the past four years, British Gas has partnered with elderly persons charity Help ... , British Gas has provided more than 4.3m of support to the partnership, and there have been 1.3 million ...

PRWEEK AWARDS 2003: Specialist & Technique - Promotional Activity

Scottish tourism back?'. Most of Scotland's daily newspapers, TV stations and west coast-based radio ... ADVENTURE LIVE! - MINI UK The British Motor Show is the biggest event in the UK motoring calendar. Last ... Adventure Live!, promoting the car's essential Britishness. The PR team also briefed two specialist ...

PRWEEK AWARDS 2003: The Judges

Managing Director, Countrywide Porter Novelli Sue Farr; Chairman, Advertising and Marketing Services ...

PRWEEK AWARDS 2003: Corporate & Public - The Xchangeteam Award - Financial

Association of British Insurers/National Association of Pension Funds On 19 May this year ... on the corporate governance debate, representing its eight million working members. The Association of British ... on the condition the company disposes of 53 stores. As the PRWeek Awards supplement went to press, Sir Ken had ...

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