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Aldi calls agencies to pitch for share of UK creative account
26 Sep 2003 | by Mark Sweney
The budget supermarket chain Aldi is holding a review of its £4.5 million creative advertising...Aldi, a pioneer of the heavily discounted, no-frills sales model, has called an undisclosed number of agencies to pitch for an estimated 3 million chunk of its UK advertising account. It is not known if the incumbent agency, Carney Richardson, has been asked to re-pitch for the business. Media planning and buying ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
