Mediaweek COMMENT - Plenty to be proud of in 2003 ? and plenty still to prove
18 Dec 2003 | by MediaWeek
. Several trade bodies impressed. The Radio Advertising Bureau continued to set the standards, while ...
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Movers and Shakers
18 Dec 2003 | by MediaWeek
Charlotte Moore is the new UK sales manager for Fortune Group Europe. Based at Time Inc's international headquarters in London, Moore will be responsible for driving Fortune's UK advertising sales and will report to Andy Bush, international sales director. She joins from IDG Global Solutions, where she ...
Portland Holidays Direct launches Crackermatic viral
18 Dec 2003 | by Staff,
of the Crackermatic viral was important, as we did not want people to perceive this activity as advertising and log ...
ADWATCH: The weekly analysis of advertisement recall
18 Dec 2003
Q: Which of the following TV commercials do you remember seeing recently?...Last Account Agency/TV buyer % week 1 (3) Argos Euro RSCG Wnek Gosper Partners/MindShare 79 2 (1) B Q J Walter ... and analysis are available from Jane Husher at NOP. Advertisements were selected by Xtreme Information (020 ...
OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching
18 Dec 2003 | by Alastair Ray
Springsteen trucking to promote his 'best of' album. The music giant not only advertised The Essential Bruce ... , where Springsteen's previous albums had sold well. In London, there were also TV, radio and press ads. Matt Fuller, account manager for Sony Music at Manning Gottlieb OMD, says the advertising in the run ...
Standard Life set for TV debut with ITV drama tie-up
18 Dec 2003
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major.... Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ... for its campaign, featuring people celebrating the festive season. Standard Life advertising manager Pam ...
Alan Whicker to star in TV ad campaign
18 Dec 2003
Alan Whicker, the presenter of iconic TV travel show Whicker's World, is the star of a TV ad
STOP PRESS: Papa John's tests first TV campaign
18 Dec 2003
Papa John's, the pizza delivery chain, is testing its first TV campaign in the UK in the Tyne Tees
BRANDING BRIEF: Freixenet adds two wines to range
18 Dec 2003
marketing campaign, which will include TV, press and cinema advertising.
DIRECT BRIEF: YMCA tests direct response TV ads
18 Dec 2003
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
