- and below-the-line campaigns, including online and off-line advertising. Marcos Richardson, European ...
magazine advertising to brand managers and agencies....the case for advertising in magazines. The strategy was unveiled on Tuesday by PPA marketing board chair and IPC Advertising managing director Georgina Crace after 18 months of planning. The body will work alongside the Magazine Advertising Group, which was established last year to promote better cooperation ...
to promote the virtues of advertising online....The UKMediaspace site is specifically designed to drive advertising custom to AOL itself, while addressing wider issues of the benefits and processes of online advertising. The site also includes examples of successful online advertising campaigns and advice on how to emulate them. The site was designed by digital ...
Murray joins after a two-year stint at DM specialist Echo, and is tasked with launching ValueClick's e-mail marketing service to UK advertisers. She has eight years experience in the sector, and has ... sufficient to meet the demands of clients. ValueClick offers advertisers a more comprehensive solution which ...
of the Times Online with advertisers had allowed it to keep the service free. "The re-launch of the Business ...
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges...The three 10-second executions feature extreme situations where a sore throat could prove life-threatening. In one a lumberjack tries to warn of a falling tree, another has a parachutist stuck up a tree unable to call for help, while the third sees a waiter dragged off by a monster. The national TV campaign ...
their share of crises. Wildcat strikes were the industrial action of choice for unhappy British Airways check ... at the Royal Mail decided to vote with their feet. Elsewhere, a BBC TV journalist working undercover ... -top exercises to help concentrate the mind on what we should do in the event of a crisis,' he says. British ...
The deal will see both BBC Magazines and HCP, which is part of the Haymarket Publishing Group, expand its customer magazine division, which already publishes titles for the British Army, Manchester United, Chrysler and, most recently, Uefa. BBC Magazines recently signed a deal to publish a title ...
promotions from advertisers. Most recently, Vodafone has addressed this issue by launching spam reporting ...
of convenience food group Uniq and until July also chaired advertising agency Cordiant. Stapleton takes up his ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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