Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major.... Linking into the 'I like' theme, sponsorship credits and break bumpers - created by the Leith Advertising Agency - will feature viewers engaging in activities they like while watching TV. The deal was negotiated ... for its campaign, featuring people celebrating the festive season. Standard Life advertising manager Pam ...
the British quirkiness that has made its McDonald's work some of the best-recalled UK advertising of the past ... TV spend and a theme that seems to have been running forever. But 2003 saw one big change ... into J Walter Thompson, with its first campaign launching in September. The TV work - about 100 films ...
communications. Design Group has been awarded the project, which aims to increase the number of Peugeot drivers
of the credit card to make dreams come true. American Express UK head of advertising Katherine Whitton refused ...
Awards. They picked up a gold in the multimedia category for work on TV Licensing and a silver for their student TV licensing campaign in the acquisition section. They were also part of the team that won the silver award for CRM strategy for Persil. Other campaigns they have worked on include BTopenworld swear ...
-sponsored Ethnic Multicultural Media Awards....The Emma awards celebrate the diversity and professional excellence within the media industry ... 's multicultural community and aims to relate to those who identify with British as well as their own ethnic ... to be characters and words in a foreign language. On closer inspection, each ad is actually written in British ...
, according to data published this week by the Advertising Association. However, new forecasts from ... cent to 428 million at constant prices while spending on TV dropped 4.1 per cent to 847 million ... is turning as the European football championships are expected to drive up TV revenue by 4 per cent next year ...
the $150 million account for the mobile phone service Nextel Communications, while TBWA\London was awarded ... 's new-business performance was strong: TBWA\Tokyo even took on Japan's advertising titans to land an $8 ... and urged Hunt to work his magic in Manhattan. TBWA had three agencies in the top ten most-awarded ...
within advertising mean it lags far behind the rest of British industry. Hamish Pringle, the IPA ... of relentless decline in adspends. Latest figures from the Advertising Association show third-quarter spending ...
within advertising mean it lags far behind the rest of British industry. Hamish Pringle, the IPA ... of relentless decline in adspends. Latest figures from the Advertising Association show third-quarter spending ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters