DIRECT BRIEF: YMCA tests direct response TV ads
18 Dec 2003
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving
, Amanda Wynne, a spokeswoman for the British Dietetic Association, said the company was taking advantage ...
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving
, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards....The campaign, by Publicis Dialog, enabled viewers to choose the next step for a teenager struggling with homelessness, using interactive technology. Viewers could make donations via their remote, with the amount then added to their digital TV bill. The DMA presented 32 Gold awards, with Harrison Troughton ...
by German advertising and PR agency Media Consulta. Breaking this week, the spot is the first in a five
of broadcast advertising codes would take six months. Shipley is pressing the government to ban food
of the year in the latest Gunn Report, which collated figures for international awards during 2003. Created
opposition MPs, who believe the government has abused its own advertising rules with a radio ad publicising ... Howard accused Tony Blair of breaching guidelines by advertising top-up fees prior to parliamentary ...
Barnardo's has been walking the advertising tightrope for some years, but has managed to avoid any major disputes. Until last week, that is, when the Advertising Standards Authority (ASA) banned ... with its advertising before, but while a previous BBH campaign which depicted young children injecting ...
Maguire Advertising Eddie Friel, chief executive, GG and Glasgow City Council chief executive, George Black. Mosson said: "Glasgow has been crying out for a new identity for some time now and we ... will make a big difference to the city's fortunes. Nick Maguire, founder of Maguire Advertising & Design ...
LONDON - BSkyB's monopoly on the live TV rights to Premier League football has been broken...time in the history of the Premier League, free-to-air TV will have a realistic opportunity to show ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.