to remove filtersSTOP PRESS: Papa John's tests first TV campaign
18 Dec 2003
Papa John's, the pizza delivery chain, is testing its first TV campaign in the UK in the Tyne Tees
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Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While at Expedia, UK Shaw was responsible for appointing Clemmow Hornby Inge to its £10m advertising account. She ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
the British quirkiness that has made its McDonald's work some of the best-recalled UK advertising of the past ... TV spend and a theme that seems to have been running forever. But 2003 saw one big change ... into J Walter Thompson, with its first campaign launching in September. The TV work - about 100 films ...
MEDIA: IKEA prepares to make debut on cinema screens
18 Dec 2003
The flatpack specialist has struck a deal with Carlton Screen Advertising to show 40-second ads from its current 'Unlimited possibilities' TV campaign. The work, created by Karmarama, has been showing on TV since November and demonstrates how a visit to IKEA can lead to a wide range of decorating ...
ADWATCH: M&S backs range of Christmas goodies with star appeal
18 Dec 2003 | by Sam Solley
until Christmas Eve. In-store media accompanies the TV ads. Media buying and planning is by Walker Media. Due to the growing relevance of satellite and digital channels to UK television advertising, Adwatch ... called 'Once Upon A Christmas'. Singer Emma Bunton plays a Cinderella figure wearing lingerie, while TV ...
BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp
18 Dec 2003 | by Emily Rogers
McDonald's has revealed its new global packaging design, inspired by its first global advertising
MEDIA: BBC hails rise in Freeview households
18 Dec 2003 | by Poppy Brech
of all UK households now have access to digital television. Ilse Howling, the BBC's head of digital ... way of getting extra TV without having to subscribe. She attributes the current sales uplift ... 's digital TV channels and their availability on all digital TV platforms. The latest work has resulted ...
Morrisons' £3bn Safeway deal to spark price war
18 Dec 2003 | by Mark Kleinman
-led advertising through Lowe that has seen it extend its leadership of the UK grocery market in 2003. A ...
M&S hires Sainsbury's strategist for food role
18 Dec 2003 | by Mark Kleinman
, which is being rapidly rolled out across the UK. Advertising for M S's food offer has focused ...
McDonald's revamps packaging in I'm Lovin' It drive
17 Dec 2003 | by Emily Rogers,
advertising campaign 'I'm Lovin' It'.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
