the British quirkiness that has made its McDonald's work some of the best-recalled UK advertising of the past ... TV spend and a theme that seems to have been running forever. But 2003 saw one big change ... into J Walter Thompson, with its first campaign launching in September. The TV work - about 100 films ...
Consumers are to be given a free computer in return for watching advertising on-screen every month...with advertising networks Interpublic and Omnicom to use advertising inventory from a number of their agencies, including WWAV Rapp Collins and TBWA\GGT. Metronomy will offer advertisers an opportunity to deliver ... as they sign up. The free PC will only work if a customer uploads a new DVD of advertising every month ...
to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby
and this year has substantially increased online advertising spend because of the growing effectiveness ...
comparative pricing advertising campaign, for which it became known across the industry. Industry watchers ...
-pack and TV advertising to collect points. A tie-in with Emap saw the use of "music credits" offering prizes ... and Wotsits. The creative concept was by The Marketing Store. It was the first campaign to award text credits to consumer's mobiles, as well as the standard range of prizes such as TVs. 3. Tango Game On Tango ...
. Extremely cheeky to run a "victory" ad so early in the directory enquiries battle, but on the advertising ... and art directed by Tony Hardcastle 2. Cog spoof Intended as a TV spot until blocked by Honda ... . As an observer was heard to comment on this ad by Partners BDDH: "There has to be more to advertising ...
Top advertisers nominate the most significant development for their business of the past year...in 2004 for Scottish Courage and its agencies will be to continue to make award-winning advertisements ... strategy start-up. With the likes of Sky Plus and the rise of advertiser-funded TV, we think the media ... . In September, through M C Saatchi, Scottish Courage launched the Foster's "don't lose your head" TV campaign ...
-one spot for the most-awarded director in the world. His TV work for John Smith's, fronted by Peter Kay ... by a Partizan director. If your favourite was Honda "cog", anything from the 118 118 TV campaign, Levi ... to redefine car advertising, pushing Honda as a creator of new technology with every compulsively watchable ...
Proximity. The pair have created work for clients including BT, TV Licensing and Persil.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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