Eposs acquires Ringtones Online in cash deal
31 Jan 2003 | by Staff,
Emap, Pepsi, O2, IPC Media, Capital Radio and interactive TV shows such as 'Pop Stars' and 'Big Brother ...
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Guardian Newspapers launches advertiser website
31 Jan 2003 | by Staff,
LONDON - Guardian Newspapers is launching a new website for its advertisers, providing circulation...into eight sections, which include Advertising Update, including the latest research from Guardian Newspapers ... solutions; Non UK, information for overseas advertisers including a useful glossary of media terms ... and detailed demographic data. Stuart Taylor, advertisement director, said: "The new site will complement our ...
BBC World scores with advertising sponsorship deals
31 Jan 2003 | by Staff,
strong start to 2003 with a string of advertising sponsorship deals....every weekend on BBC World. Another new advertising deal for BBC World is the Swiss investment bank ... of these is one with the Indian Tourist Board, which is to use the channel to launch its first global advertising ... and extends to banner advertising on BBC World's website, www.bbcworld.com. The second deal in India has ...
Viacom signs deal with E! Entertainment Television
31 Jan 2003 | by Ian Darby,
The company will sell airtime for E! Entertainment Television UK, a newly launched channel on Sky Digital. The channel launched earlier this month as part of the Sky Digital Family Pack and offers programming dedicated to the world of entertainment such as 'Celebrity Homes', 'Fashion Emergency' and 'Behind ...
Turner Broadcasting promotes Davies to senior role
31 Jan 2003 | by Staff,
MindShare's Ford Group account team. Since joining CNN in April 2001, Davies has overseen television and interactive advertising deals between CNN and a number of international corporations including UBS Financial ... : "Our revenue growth reflects advertisers' increasing recognition that CNN provides a hugely influential ...
Cordiant shares rise on Stapleton appointment
31 Jan 2003 | by Jennifer Whitehead,
of Cordiant Communications, with the beleaguered advertising company's shares closing up 10.6% to 26p...Cordiant's share price had slumped to 23.5p the day before, with the news that Woolworths was reviewing its £25m advertising account, held by Cordiant's Bates Worldwide. Stapleton will join in March ... in running advertising agencies. However, Stapleton has extensive media experience from his 13 years at Reed ...
ITV shown up as the home of the repeat
31 Jan 2003 | by Staff,
ITV, which is fighting against falling levels of advertising share, pointed to the BBC's decision to broadcast its soap 'EastEnders' four times a week as a particular problem. The figures were revealed ... for ITV has been daytime television, which is an area it has addressed by revamping 'This Morning ...
GWR unveils flat revenues despite Classic FM success
31 Jan 2003 | by Claire Billings,
revenues in January. However, the company said it remains "cautious about the advertising outlook ...
Advertisers need to harness interactivity says IPA
31 Jan 2003 | by Claire Billings,
LONDON - Interactive TV can play an important part of a company's brand communications strategy...director for Yahoo!. Among the findings are that interactive TV is particularly popular among young adults and children -- two audiences that advertisers are always looking to reach. Gash also says that advertisers need to realise that branding does not have to stop at commercial airtime, but that they can also ...
WPP expands Swiss operations with Y&R acquisition
31 Jan 2003 | by Jennifer Whitehead,
LONDON - WPP Group has bought the Zurich-based advertising agency Guye Benker, as part of its Young...Founded in 1985, Guye Benker's clients include Campari, UBS and Bohringer, and the agency had turnover of 2.8m Swiss francs (£1.24m) for the year ending June 2002. Terms of the deal were not disclosed. WPP's other Swiss interests include public affairs and PR agencies, as well as advertising ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
