Eight years ago, I wrote Cosmopolitan Guide to Working in PR and Advertising as a way of formally
With the Ofcom report expected to tighten up the code on advertising to children, Maja Pawinska...Frosties Earn Your Stripes campaign covers TV advertising, promotions and PR. The most recent advertising ... and their advertising and PR teams are waiting to discover whether Ofcom will tighten up the Advertising Code, or even recommend a ban on food advertising to children. The decision will be announced later this month. While a ...
Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a...with underperforming marketing, advertising and PR companies. The group believes it can increase profits by 100 per ...
-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ... as Smash Hits, Sneak, Mizz and Heat. TV coverage included Liquid News, Sky News, MTV, GMTV, London Tonight ...
is interested in celebrities.' How does your coverage differ from rivals? 'We tend to shy away from reality-TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters