Search results for British Television Advertising Awards

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Market Research: Pick of the polls

short-lived fling. March In a live TV vote, the BBC declared Only Fools and Horses as the UK's favourite TV sitcom, from a list of finalists championed by celebrities over a ten-week series of programmes ... woman can do while the football is on TV. October The Institute of Financial Services said that money ...

News Analysis: PR middlemen face changing role

agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... clients will almost always go through intermediaries to find an advertising agency, the practice ...

Evaluation: Top of client agenda

better news for evaluation evangelists, Advertising Value Equivalents (AVEs) appear to be gradually ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.