to remove filtersWashington Post to acquire Microsoft's Slate magazine
22 Dec 2004 | by Gordon MacMillan,
advertising revenues grew 59% for the first nine months of 2004. According Weisberg, said: "I couldn ...
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Aegis to pay up to $50m for US digital marketing shop
22 Dec 2004 | by Staff,
: "Digital media will become the dominant delivery mechanism for media and advertising. Understanding ...
WRC teams up with Premium TV for broadband drive
22 Dec 2004 | by Staff,
LONDON – The World Rally Championship has teamed up with sports content company Premium TV...This is the first global deal for Premium TV, which currently looks after broadband and mobile ... new broadband subscription website and develop new mobile products. Premium TV will create a number of exclusive advertising opportunities that will sit across WRC.com, offering brands the opportunity to partner ...
Starbucks website to celebrate 20 years of Xmas blend
22 Dec 2004 | by Staff,
The site looks to inform and educate visitors about the heritage of Starbucks coffee and to further strengthen Starbucks Coffee Company's position as "the coffee experts". To drive traffic to the site , Starbucks has launched an online advertising campaign targeting women aged between 25 and 35 ...
Retail News brief: Interactive TV shopping up this Christmas
22 Dec 2004
Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned
News brief: Ebookers signs up Brian Blessed
22 Dec 2004
Ebookers has signed up actor Brian Blessed as the voice of its first TV ads in a £6m branding drive
Media News brief: Ofcom terminates Auctionworld's licence
22 Dec 2004
Ofcom has terminated Auctionworld's licence after the digital TV channel, which
Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
. AOL, which has more than 2m customers in the UK, last year spent more than £42m on advertising ... up promotion of its broadband services, backed by an increased focus on TV. Direct activity, which will take the theme 'Opening up a world of possibilities', will tie in with AOL's advertising, by Grey ...
Rallying body in broadband drive
22 Dec 2004
and France from 20 January, with global development being handled in partnership with Premium TV, the digital sports and entertainment content business. WRC+ will be promoted online and in WRC TV programming ...
Retail News: Hackett to flag up e-commerce
22 Dec 2004
The activity, to launch early next year, will promote Hackett's spring/summer range. It is the first time the retailer has advertised its e-commerce service. Mark Owens, marketing director at Hackett, said the move online was critical to giving the company a nationwide retail presence, as its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
